New York, NY: Yale University Press (March 2024)

Hardback.

As new in decorated boards.

An exploration of late nineteenth-century American literary posters—a vibrant genre at the vanguard of modern commercial art and graphic design An exploration of late nineteenth-century American literary posters—a vibrant genre at the vanguard of modern commercial art and graphic design

Spurred by innovations in printing technology, the modern poster emerged in the 1890s as a popular form of visual culture in the United States. Created by some of the best-known illustrators and graphic designers of the period — including Will H. Bradley, Florence Lundborg, Edward Penfield, and Ethel Reed — these advertisements for books and high-tone periodicals such as Harper’s and Lippincott’s went beyond the realm of commercial art, incorporating bold, stylized imagery and striking typography.

This book, based on the renowned Leonard A. Lauder Collection, explores the craze for literary posters, which became sought after collectibles even in their day. It offers new scholarly perspectives that address the aesthetic sophistication and modernity of the literary poster; the impact of early experiments in the field of advertising psychology; the expanded opportunities for women artists, who played an important role in advancing the so called poster style; and the printmaking techniques that artists employed in this novel art form.

A lively survey of a little-known but highly influential period in graphic design, The Art of the Literary Poster is sure to delight enthusiasts of illustration, advertising, and book arts.

Allison Rudnick is associate curator in the Department of Drawings and Prints at The Metropolitan Museum of Art, New York.
Jennifer A. Greenhill is Endowed Professor of American Art at the University of Arkansas, Fayetteville.
Rachel Mustalish is Sherman Fairchild Conservator in Charge of the Department of Paper Conservation at The Metropolitan Museum of Art, New York. Shannon Vittoria is assistant curator in the American Wing at The Metropolitan Museum of Art, New York.